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Of course yes, increasing traffic to your site By improving the design and layout of your site and making your checkout process as simple as possible, you can alleviate these difficulties. But there is also another way to recapture visitors attention by retargeting or remarketing . This means that you remind past visitors, through an ad, of the existence of your site, your product line, or even a specific product they viewed.

Google allows you to remarket using Google Ads - as Job Function Email List long as you have set things up correctly on your site to track visitors. In the words of Google Remarketing is a way to connect with people who have previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner sites.



Helping you to increase awareness of your brand or remind these audiences to make a purchase. A Marketers Guide to Google Remarketing If youve ever seen an ad (on Google or elsewhere) for something youve looked at on a website before, then you know how remarketing or retargeting works suddenly, the hotel you were considering or the Lego decor that you were considering for your sons Christmas present is surfacing everywhere.